Organized by the National Book Development Council of Singapore, the event was well-attended for the discussions on the production and marketing of Asian content as well as cross media publishing for the world's children.

In Days 1 & 2, topics were centered on how writers, illustrators and publishers can produce content that appeal to children wherever they may be. Content creators shared their success stories in publishing books of Asian origin.

The speakers for the tracks on non-traditional publishing discussed a range of topics such as “nuts and bolts” and “dust or magic” in producing interactive and multimedia content. Greg Childs, director and producer for children's television programs shared his innovative experiences in launching the BBC children's internet services and interactive television for kids.

Warren Buckleitner, a reviewer of children's technology products, engaged his audience by giving demonstration on what interactive, multimedia content appeals to the young. While he swore to prospects of tactile technology, Buckleitner cautioned that at the end of the day it will still be all about content.

The third day of the festival was devoted to forums for educators and publishers. The sessions dwelled on innovations in the curriculum with educators sharing their experiences on the use of technology in the classrooms. The festival culminated with forums for parents in Day 4.

There were more than a dozen participants who came from the Philippines among whom was Atty. Andrea Passion-Flores of the National Book Development Board (NBDB). Other publishers were also represented.